Museum Planner

The “Museum Planer” blog is dedicated Board Members and stakeholders working in the field of start up science centers, children’s museums and visitor centers. Blog Topics include; museum planning of new museums and centers, planning and the development of interactive exhibitions and the project management of exhibitions.

Context over Content in LA

By HOLLAND COTTER, Published: August 26, 2008, New York Times

NEW YORK TIMES LINK

LOS ANGELES — The Latin American collection of the Los Angeles County Museum of Art is back on view after three years’ absence. And the reinstallation opens with a piquant flourish in a display of ancient pre-Columbian art that doubles as a solo show for a contemporary artist, and looks like a nightclub interior.

Monica Almeida/The New York Times

View of “Censer Depicting Tlaloc”, Mexico, Oaxaca, 1200 - 1400.

Monica Almeida/The New York Times

View of “Mosiac Skull”, Mexico, Western Oaxaca or Puebla, 1400-1521.

Monica Almeida/The New York Times

Entrance to the newly installed “Latin American Art: Ancient to Contemporary” exhibition at the Los Angeles County Museum of Art.

The artist, Jorge Pardo, who was born in Cuba, is well known for blurring the lines between art, architecture and design. Several years ago he turned the lobby of the Dia building on West 22nd Street in Manhattan into an all-over grid of brightly colored tiles: it was like a bathhouse conceived by Mondrian. The Mountain Bar, a music club he opened in this city’s gallery-packed Chinatown, is distinctive for its blood-red walls and a hanging garden of sculptural lamps.

In his design for the Los Angeles museum’s Mesoamerican collection, he has outdone himself in buzzy inventiveness. He has also, to some degree, done in the art consigned to his visual care.

For the new setting, Mr. Pardo, 45, has covered the lower walls of three galleries with units of stacked fiberboard sheets. The horizontal sheets, thinly cut, alternate with empty spaces of the same size to create a continuous light-dark stripe pattern running through the rooms. The sheets have in addition been shaped with curves and undulations, so the cavelike walls swell organically outward and recede into niches that become display cases. A few free-standing stacks suggest biomorphic sculptural forms that are also pedestals for other sculptures.

Finally, Mr. Pardo has accessorized the space with complicated colors (yellowish burgundy, electric green), zany little chandeliers and thick curtains of a taffeta-type fabric. All have counterparts in his bar design.

As an introduction to the rest of the more straightforwardly presented Latin American collection, Mr. Pardo’s extravaganza does what it is supposed to do: pull you in the door. The stripes and bulges grab and hold the eye. The colors and curtains are like cartoon versions of the faux-period embellishments we’re used to in museums. Here those conventions assume a goofy, festive air, which makes you realize how tacky the originals can be.

The trouble is that the pre- Columbian art gets lost in the décor. The museum’s collection, though relatively new, is very fine. It has superb holdings in ceramics from West Mexico and individual objects from across the Mesoamerican world that would shine in any North American institution. Virginia Fields, the museum’s curator of pre-Columbian art, memorably showcased the collection in “Lords of Creation: The Origins of Sacred Maya Kingship” a few years ago, and has taken an intriguing thematic approach to it here.

But the logic of her arrangement becomes hard to follow because the art itself is hard to see. The stripes and curves distract from objects; the colors suddenly change their look. The green in particular leaches visually into terra-cotta sculptures, giving them a liverish cast. And why this green anyway? To evoke a primal jungle setting à la Quai Branly in Paris? If so, bad idea.

These days, design is a mainstream art-world hobbyhorse and political correctness is seriously uncool. (It always has been; people are just more relaxed about dissing it now.) So we’re probably not supposed to ask questions like: How come self-aggrandizing designs like Mr. Pardo’s, which obscure rather than enhance objects and their meanings, end up being applied to non-Western objects but only rarely to their Western counterparts?

Would the museum hang, say, Rembrandt or Degas or its stunningly yawnsome Broad collection in Mr. Pardo’s clamorous setting? If the answer is yes, great. By all means do it. Truly break some museological ground. But if the answer is no, or if there’s even a hesitation, the problem becomes obvious.

The Los Angeles County Museum of Art, like other museums, has begun to invite artists to design and organize shows. This is a fantastic idea, and the results can be inspired. John Baldessari’s “Magritte and Contemporary Art” there was; so was Kara Walker’s “After the Deluge” at the Metropolitan Museum in New York. With Mr. Pardo the case is both less and more complicated. He was asked only to provide a visual context, not to choose what it would hold. This may help explain why his installation seems detached from the art it is meant to serve and overwhelms it, producing the equivalent of a Mesoamerican group show inside, and a subsidiary to, a contemporary solo exhibition.

None of this amounts to a crisis. It’s just revealing about where we are now on the politically correct front, and it’s part of one museum’s learning curve. I like Mr. Pardo’s vivacious sensibility; I just think it is misapplied here. And there are many models available for how it might have been done otherwise. The last few decades have seen a revolution in Western institutional approaches to presenting non-Western cultures. The Museum for African Art in New York has led the way. So has the Fowler Museum at the University of California at Los Angeles, one of the city’s major and undersung cultural resources.

The Fowler’s recent “Mami Wata: Arts for Water Spirits in Africa and Its Diaspora,” organized by Henry John Drewal, was an object lesson in how exhibition design can be visually magnetic, object-centered and idea-clarifying; how it can deliver both a big thrill and a hard think. The Los Angeles museum is aware of this gold mine of a resource — it recently invited a Fowler curator, Mary Nooter Roberts, to create its first African art display. Perhaps it will encourage its future artist-designers to pay the Fowler a visit. Artists, more than any art lovers on earth, will love what they see.

Jorge Pardo’s redesign of the Latin American galleries is on view at the Los Angeles County Museum of Art, 5905 Wilshire Boulevard; (323) 857-6000.

“The Deep” at the Hong Kong Science Museum

A friend recommended that I visit the Hong Kong Science Center. Went on a Wednesday night, Wednesday is the free night at the Museum. Lots of families and young couples on dates. I started at the top floor and worked my way from the third floor to the basement. The Museum has lots Exploratorium Cookbook exhibits. As I was leaving the basement I noticed “The Deep” exhibition. I walked in and at first I thought it was an exhibition about movie props. Doubled back and read the intro panel and watched the intro video and then started going through the exhibition. The exhibition is divided into sections, by ocean depth, with a video at the end showing the species in their habitats. It was fascinating viewing the species and learning about the ways they adapted to their environments. After I went through once, I doubled back and went through a second and third time and noticed many visitors doing the same. I loved the exhibition, it felt like I had visited “another planet”, it was hard to believe these creatures live on our planet. I appreciated the tone of the exhibition it was not sensational, just factual, which made it that much more interesting. The exhibition is approximately 30’ by 70’ or 2100 square feet, I spent 40 minutes in the gallery and many visitors were spending longer.

Hong Science Center, The Deep Website

Hong Kong Wetlands Park - “Wise Use of Money?”

In preparation for my trip to China, I was looking for information about the new Hong Kong Wetlands Park and came across this very interesting critique:

Hong Kong Outdoors Website

In the interest of full disclosure, I worked on the project for Academy Studios, who fabricated the artificial trees, plants and rock work. I am excited to give my critique after my visit

-Mark Walhimer

Asia Tourism and Attraction Summit and the IAAPA Asian Attractions Expo

Over the next two weeks I will be in China for the “The Asia Tourism and Attraction Summit” at the Mandarin Oriental, Macau; the second conference “The IAAPA Asian Attractions Expo” is at the Venetian, Macau.
IAAPA Asia Attractions Expo

“Asian Attractions Expo is the one-stop event in Asia for the leisure and attractions industry. Visitors to the show have the opportunity to:

  • meet with thousands of industry operators and suppliers
  • visit more than 150 product and services exhibits
  • learn industry best practices from experts in the region
  • discuss the latest trends in our business with colleagues.

Asian Attractions Expo 2008 will be held in Macau S.A.R. on 16-18 July 2008. Macau is an exciting and beautiful island at the mouth of China’s Pearl River that boasts world-class entertainment, attractions, shopping and dining.”

Asia Tourism and Attraction Summit

Recent years have seen vast amounts of development in locally developed locations, world class attractions and international events that will bring more travellers to the East. In addition to this, Asian attraction growth is five times faster than that of Europe or America according to ERA with more theme parks that exceed half a million visitors per year than the USA. To anybody involved in location based entertainment, right now, there is no other place to focus your energy than Asia!

Over the last 4 years, the China Tourism and Attractions Summit (CTAS) held in Shanghai has brought developers, designers, attraction owners and operators as well as government officials together to discuss and share experiences of the vast opportunities that exist In Greater China. This year, the event moves to Macau to incorporate more and best practices and opportunities to make Asia a truly world class leisure destination.”

Engaging constable: revealing art with new technology

Great research on interactivity in Museums:

ACM Digital Library

“Museums increasingly deploy new technologies to enhance visitors’ experience of their exhibitions. They primarily rely on touch-screen computer systems, PDAs and digital audio-guides. Tate Britain recently employed two innovative systems in one of their major exhibitions of John Constable’s work; a gestural interface and a touch-screen panel, both connected to large projection screens. This paper reports on the analysis of video-recordings and field observations of visitors’ action and interaction. It explores how people interact with and around the systems, how they configure the space around the installation and how they examine and discover their properties. It suggests that designers of interfaces and installations developed for museum exhibitions face particular challenges, such as the transparency of the relationship between people’s actions and the system’ response, the provision of opportunities for individual and collaborative experiences and the interweaving of technological and aesthetic experiences.”

Museum Planner, Museum Planning

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Maker Faire 2008






More than 20,000 people at Maker Faire, hope you made it. See post below from CNET

May 4, 2008 12:24 PM PDT
Maker Faire more popular than ever
Posted by Daniel Terdiman | 4 comments

There were huge crowds at Maker Faire 2008. While no attendance figures were known yet, there were rumors that the event’s ticket pre-sales had doubled over Maker Faire 2007’s. Regardless, it was clear that the event was attracting many more people than during the last two Maker Faires, in 2006 and 2007.

SAN MATEO, Calif.–If the hour-long traffic jam leading into Maker Faire wasn’t proof that the do-it-yourself festival being held here all weekend is bigger than ever, then maybe the huge crowds gathered around attraction after attraction was.

This is the third year that Maker Faire has packed the San Mateo Fairgrounds with the best and brightest of the burgeoning DIY community–mobile barcalougers, dueling Tesla coils, huge Burning Man art pieces, felt masterpieces, and on and on–and there can be little doubt the success of the previous two years’ iterations led to a bigger crowd this time around.
Click for gallery

In 2006, the first Maker Faire was a bit of an oddity, yet still attracted 20,000 people for the weekend. Last year, that number doubled and while I didn’t hear any attendance figures for this year, I did overhear someone saying that ticket pre-sales had doubled over last year’s total. All this is just the math behind the wall-to-wall people moving around the fairgrounds–most of them sporting ear-to-ear grins.

At Maker Faire 2008, there was a very large contingent of steampunk vehicles, structures and clothing. Here, a steampunk vehicle resembling a tractor powers its way across the pavement of the San Mateo Fairgrounds in San Mateo, Calif., where the do-it-yourself festival is being held all weekend.

For me, and many others who have been to the previous Maker Faires, this weekend’s version was more like a reunion than a showcase of new projects. To be sure, there was an endless supply of new makers on hand. How could there not be with hall after hall of creative people showing off the talents, skills, and wicked good humor that is the hallmark of events like this.

But, there was also a lot on display that had been at previous Maker Faires–and other events, too, like Burning Man, Yuri’s Night, Coachella, and so forth. These days, a lot of big interactive art pieces are making the rounds of such festivals and events and some of the artists behind them, people like Michael Christian, Dan Das Mann and Karen Cusolito, Mark Perez, and others, are becoming known beyond the relatively insular communities they began in.

But, let’s be honest: None of that matters when what you see when wandering around Maker Faire is excited kids, happy parents and young, attractive men and women dressed to the nines in period costumery.

One of the first things that one would see when entering Maker Fair was Kevin Mathieu’s LegoJEEP. The car was meant for covering with Lego bricks, and it was a huge hit with kids. However, Maker Faire security was not too happy to see children climbing on top of the vehicle, but in the spirit of the event, after security voiced its concerns, Mathieu restricted kids to standing on the ground or on the bumper. The car and the resolution to security’s issues with it, were emblematic of the do-it-yourself ethos and the desire of its participants to solve problems themselves.

And that is really the message that Maker Faire sends: That there are delights for everyone, whether you’re a robotics fanatic, a Lego fan, a crafting devotee, a fire artist, a 9-year-old, or all of the above.

Those of us who live in the Bay Area might be tempted to think that this is the only place on Earth where you could find such an eclectic combination of people. Yet, as the very successful Maker Faire Austin last fall demonstrated, there are such folks in many places. What’s really needed to bring them out of the woodwork is an event that champions their creativity, glee, and interest that people of all kinds get from hours and hours of playing around with the kinds of things that Maker Faire offers.

So, indeed, what does Maker Faire 2008 have to offer?

I could go on and on and on and on. But in the interest of your time and mine, I’ll only go on and on.

Colin Fahrion poses for a picture wearing a whimsical steampunk-esque bunny mask and ears. The outfit was emblematic of a popular aesthetic at Maker Faire this year.

One wonderful project was the Buscycle, a fully pedal-powered bus of sorts. You’d see it rolling by all over the fairgrounds, a happy collection of children and adults thrashing their feet, driving it forward. I had seen it sitting idly on Thursday when I visited the fairgrounds for Maker Day–a day for the makers to meet each other and get a bit of a taste for the event before they had to entertain the multitudes–and I’d wondered if it would be special. Question answered: Yes.

Another terrific–and very popular–attraction was the remote-control scale battleship naval wars that were being put on by members of the Western Warship Combat Club. In front of hundreds of people lined up four-deep or standing up on bleachers, these folks ran their little warships around a makeshift pool, firing BBs from ship to ship, trying to sink them. Little ships would get damaged, and then, showing no mercy, those running much bigger vessels would ram their craft into the smaller ones, all to the gasps and “Oohhhs” of the crowd.

There were hourly demonstrations of dueling Tesla coils that, with dimmed lights for full dramatic effect, would build up to a crescendo of commingled lightning bolts crackling away in front of an audience lucky enough to have wandered by at the right time.

In one outdoor area, the Neverwas Haul was attracting a long line of people wanting to climb inside a fully steam-powered, mobile, Victorian house. If that’s a concept that boggles the mind, don’t let it: A mobile Victorian house is exactly the kind of disconnect that Maker Faire is all about.

That’s why, for example, Mark Perez’s gigantic, Life-Size Mousetrap was a massive hit this weekend, with hundreds of people lining up to watch and see if a bowling ball could make it all the way around a long path of levels, pulleys, ramps, baskets, ladders, and the like. I never actually managed to see it running because the crowds were too deep. But when I’ve seen it in place previously, at Maker Faires here and in Austin, and at Burning Man, it’s been a thrill to watch it in action.

A fire art project called 2piR tasked people standing on a platform in the middle of a circle of propane-fueled jets to move around and set the jets off with large plumes of fire. The more they moved, the faster the jets would shoot.

What else? Well, no story could do the event full justice. But the sublime 2piR was well worth highlighting. This is a fire art piece in which a large circle of propane tanks connected to jets shoots out plumes of fire in time with the movements of people standing on a platform in the middle. The more you move, the more the jets of fire erupt on the perimeter. As the day grew cold Saturday, many people huddled on the outside of that perimeter, hoping that the players in the middle would cause the plumes to erupt near them and warm them up. Sadly for me and my friends, the propane fueling the jet nearest us was empty.

Several people were on hand at Maker Faire demonstrating what’s possible with aerial kite photography, a technique in which a digital camera is harnessed and hung from a kite and then raised to shoot pictures of the ground below.

Earlier in the day, I had wandered through the various halls and came across a terrific exhibit of aerial kite photography. An artist named Ben Peoples explained that a small camera suspended from a harness under a kite can be controlled with precise movements and with some practice, can be used to take excellent photos from high above the ground. And indeed, there was a series of the photos on display, and you would never know from looking at them that they weren’t taken by a professional with a camera in hand, maybe inside a helicopter or a plane.

Another project I liked was Michael Yates’ “Camp Rehab Chevy,” a collaborative effort to rebuild a very worn down 1948 Chevy truck and bring it back to life. As I found it, it was still pretty beat up and sad, but a group of people were tinkering around in the engine and inside the cab, and I had no doubt that by weekend’s end, this might well be a functional truck.

The point of all this is that Maker Faire is a place where there is almost literally no end of wondrous attractions and terrific little finds. Tucked away in a corner of a hall, you might find some little delight that you’d never think you’d find: someone with a series of LEDs being spun around in seemingly random circles, making gorgeous patterns in the air, like Carl Pisaturo’s “Rotating Amusement Device,” or Tim Giugni’s “Shadow Dome,” a terrific exhibit which projected a shadow castle on the wall of a canvas room with a spotlight inside.

It’s not likely that if you’re reading this story that you’d be able to hop in the car and make it to the fairgrounds before Maker Faire closes Sunday–at 6 p.m.–but if what you’re reading here piques your interest and you’ve never been before, mark the first weekend of May 2009 on your calendar and make a point of coming down next year. You will not be disappointed.

For full article CNET

Museum Planner / museumplanner.org

Museum Planning is the creation of documents to describe a new museum’s vision, the visitor experience and an organizational plan for the new institution.

Museum plans include:

  1. A review of institutional assets and collections
  2. A review of local attractions and museums
  3. Educational objectives of the new institution
  4. Experience objectives of the new institution
  5. Exhibition story line
  6. Visitor flow diagrams
  7. Thematic treatments
  8. Preliminary exhibition layout
  9. Style Boards
  10. Exhibition Renderings
  11. Preliminary staffing plan
  12. Preliminary project schedule
  13. Preliminary project budget

Plans are created by a museum planning team, that include; museum staff and volunteers, members of the board of directors, a museum planner and representatives of city and state planning agencies.

The objective of a Museum Plan is to create a clear and concise “road map” for the creation of new institution and a sustainable long term museum vision.

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501(c)(3)

Museums in the United States are 501(c)(3) organizations. Section 501(c)(3) is a tax law provision granting exemption from the federal income tax to non-profit organizations, such as museums . Nolo press has an excellent online reference as well as book covering how to apply for 501(c)(3) status.

Nolo 501(c)(3) Link